You receive a phone call. The voice on the other end sounds exactly like your grandchild — or a son, daughter, or close friend. They're in trouble: an accident, a medical emergency, a legal problem. They need money urgently. And they ask you not to tell anyone else in the family.
This is one of the oldest scams. But it has changed significantly in recent years. Scammers now use artificial intelligence to clone a person's voice from as little as a few seconds of audio — a voicemail message, a video posted on social media, a clip from a family video shared online. The resulting voice is nearly indistinguishable from the real person.
The emotional impact is real and immediate. Hearing a voice you recognise — especially one that sounds distressed — creates a powerful and completely natural urge to help. Scammers understand this deeply, and they count on it.